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09/27/2017 1:14 PM -

Ice Bears Enter in Five Year Partnership with Sevier Distilling Co.

For immediate release - For more information, contact:

Blake Coddington, Digital Content Manager // Dave Feather, Executive VP
blake@knxvilleicebears.com //(865) 525-7825 // dfeather@knoxvilleicebears.com


Knoxville, TN (September 25, 2017) The Knoxville Ice Bears have secured a five-year marketing partnership with Sevier Distilling Company, headquartered in Sevierville, TN.


“We are honored and privileged to pair with the Knoxville Ice Bears for the next 5 years as a corporate partner, and excited to have the opportunity to offer our artisan spirits in the largest venue in East Tennessee that sells alcohol. I can't wait for all hockey fans throughout the SPHL to enjoy our premium products that are all distilled on site at our Sevierville location. We look forward to all of the on and off the ice success that makes the Ice Bears a fantastic partner, “ said Owner and Master Distiller Chris Yett.


The partnership will feature various brands of spirits produced locally, and will be available for Knoxville Ice Bears home games as well as concerts, events, and shows held at the Knoxville Civic Coliseum and Auditorium.   

“We are thrilled to be able to support and serve a local brand to our fans and the patrons of our venue.  The Ice Bears draw fans from all across East Tennessee and to be able to offer locally distilled products to those who enjoy spirits is a perfect fit for our initiative to provide as many of our offerings from our region,” said Executive Vice President Dave Feather.


The Knoxville Ice Bears begin their 16th season of play on the road on Friday, October 20th in Mississippi and will play at home on Friday, October 27th  at the Knoxville Civic Coliseum – puck drop is at 7:30 pm.  Individual tickets go on sale Monday, October 2nd  at 12 pm and are available by calling (800) 745-3000 or visiting www.ticketmaster.com.


ABOUT Sevier Distilling Company: Growing up in the Smokies, Chris Yett (Owner, Operator, and Master Distiller for Sevier Distilling Company), has always had a passion and appreciation for locally goods. He respects the time, energy, and care that are given to creating something from the heart. Being born and raised in the Tennessee hills and having roots dug deep by reaching back to Colonel Valentine Sevier (the brother of Tennessee's first Governor John Sevier), he is familiar with the artisan spirit of creating. Our spirits are all crafted and distilled right here in the foothills of the Smokies. Sevier Distilling Company takes 100% natural ingredients and uses methods handed down through generations to provide the finest tastes of the Smoky Mountains. Sevier Distilling Company invites you to our distillery to take a tour, take a sip, and take a moment to experience what true artisanship is all about.


ABOUT The Knoxville Ice Bears: The Knoxville Ice Bears organization began in 2002 and was an inaugural charter member of the Southern Professional Hockey League (SPHL) in 2004. As four-time SPHL Champions, the Ice Bears are an experienced and established organization, offering the city and its visitors a balanced product of highlight-reel hockey, unique and exciting intermission activity and endless fan interaction, presenting the most affordable, family-friendly way to enjoy sports and entertainment.



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